Mediamarkt Startup Challenge
Retail Startup
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What is MediaMarkt Startup Challenge?

We want to change the world of Retail! Being a global leader in the sector, we admit that this change can be achieved together with startups through cultural transformation and digitalisation.

MediaMarkt Online Startup Challenge brings together entrepreneurs, who are shaping technologies of the future today, and the retail world. We are driven by the aim to enrich customer experience; we endeavour to boost the most innovative solutions and ideas in the retail sector.

MediaMarkt cooperates with Buybuddy in 10 stores, and with Udentify, one of the first-year winners, in 5 stores. In addition, pilot studies were conducted with AssistBox, B2Metric and Countbuddy. All our winners so far (Buybuddy, Udentify, Kutu and Shopi) had the opportunity to benefit from the acceleration program by joining the network of the Plug and Play Tech Center in Germany.

Areas of Interest What we are looking for?

Innovative ideas and practices that will make a difference in the future retail experience.

Retail Sales Technologies

Solutions to transform the decision-making process of the customer online and in physical stores, bringing more exciting technological experience


Solutions to enhance customer experience and increase customer satisfaction after sales in MediaMarkt stores.

Corporate Digitalization Process

Solutions to improve the efficiency of sales teams and staff and streamline all kind of business processes.

Winners of 2021

Alumni Startups


Chance to participate in the Retailtech Hub program in Munich

An innovation platform for startups with clear focus on a piloting-fast-track with corporate partners

The opportunity to be included in the entrepreneur network of Plug and Play, one of Silicon Valley’s most active investors.

Surprise Gifts from Our Corporate Partner Lenovo

Chance to pilot in MediaMarkt stores in Turkey

Chance to pitch for Chain Stores Association Members

Surprise Gifts from Our Corporate Partner Lenovo

Chance to pilot in MediaMarkt stores in Turkey

Surprise Gifts from Our Corporate Partner Lenovo

Previous Events


From Press

Anadolu Ajansı
Business Turkiye
Digital Age
Fintech Time
Ticaret İzmir


About Us

More than 1000 stores with sales floors measuring up to 8,000 square meters in 13 countries around the globe are what makes MediaMarkt Europe’s undisputed Number One consumer electronics retailer. For more than 50 years, MediaMarkt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services.

For more information: MediaMarkt Turkey

Hackquarters is a startup accelerator launchpad and a corporate innovation partner. Hackquarters is a right place for you, if you want to make a change and build a next great thing on the internet. If you believe that you can rock the world, join Hackquarters family.

For further information:

Being the home of a large number of big corporations and having one of Europe’s most vibrant startup scenes, Munich is the perfect place to continue our rapid international growth for our Brand & Retail, Insurtech, and Health & Wellness programs.

For more information: Plug and Play

Selling many products including notebooks, tablet, ultrabooks, desktop computers, workstations, servers and peripherals, computer monitors worldwide, Lenovo manufactures various devices in the field of information technology in many countries.

For more information: Lenovo