MediaMarkt Turkey and Tenity bring together the companies building the technologies of the future with the entrepreneurs reshaping retail — combining decades of industry experience with startup innovation.
We want to transform the world of retail — and we know we can achieve this with startups that have embraced digitalization as a core culture.
That's precisely why, with the MediaMarkt Startup Challenge, we bring together the companies designing the technologies of the future with the entrepreneurs who will reshape retail. Our goal is to combine our long-standing industry experience with groundbreaking and innovative ideas.
MediaMarkt's vision for 2027 is centered around four key areas. We are looking forward to ideas and applications that will make a difference in the retail experience of the future.
Offering an integrated omnichannel experience, transforming the decision-making process for customers both online and in-store, providing a seamless technological journey.
Initiatives and solutions focused on guaranteeing the satisfaction of customers who have completed the purchasing process and ensuring a consistent in-store experience for future choices.
Enhancing employee satisfaction by focusing on their happiness and well-being, empowering them to offer superior service, and solutions that streamline work processes.
Prioritizing sustainability and social benefit, focusing on initiatives that ensure long-term positive impact on the community and environment in the retail sector.
Startups that have gone through past editions of the Challenge.
Highlights from past editions of the MediaMarkt Startup Challenge.
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The partners and sponsors that make the MediaMarkt Startup Challenge possible.
Europe's leading consumer electronics retailer, part of the MediaMarktSaturn Retail Group. In Türkiye, MediaMarkt operates a nationwide omnichannel network of stores and digital services and continuously invests in the technologies shaping the future of retail.
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Global innovation ecosystem and early-stage investor. Tenity co-runs the MediaMarkt Startup Challenge, curating deal-flow, managing the program, and connecting selected startups with corporates and investors across Europe and Asia.
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Global insurance partner and financial services leader. BNP Paribas Cardif partners with the Challenge to explore new insurance products, embedded finance, and customer-experience innovation in retail.
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One of Türkiye's largest technology distributors, with a nationwide reach across consumer and enterprise categories. A long-standing corporate partner supporting the Challenge with hardware prizes and channel expertise.
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Enterprise cloud and AI infrastructure powering modern retail. Google supports the Challenge with Gemini Enterprise packages, giving winning teams the tools to prototype and scale AI-driven products.
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